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Incorporá y aplicá Inteligencia Artificial en marketing digital, aprovechando todo su potencial para optimizar campañas, mejorar la experiencia del cliente y anticipate a las tendencias del mercado.
This specialized program explores how artificial intelligence can transform and enhance communication strategies, with a focus on ethical considerations, cultural intelligence (CQ), and emotional intelligence (EQ). Tailored for professionals in communications, marketing, public relations, and leadership, the course provides insights into how AI can be ethically integrated to improve communication efficiency, personalization, and emotional engagement across cultures. It emphasizes transparency, fairness, and the ethical use of AI to foster inclusive, culturally aware, and emotionally intelligent communication.
¿Qué lográs con el programa?
To explore how AI can enhance communication while maintaining ethical integrity, cultural sensitivity, and emotional intelligence.
To understand the ethical challenges of AI in communication, particularly in culturally diverse contexts and emotionally driven communication.
To develop frameworks for responsible and effective AI-driven communication that incorporates cultural and emotional intelligence.
To assess the long-term impact of AI on cross-cultural communication, emotional engagement, and organizational collaboration.
Dirigido a
Marketing professionals, communication strategists, PR specialists, business leaders, customer support managers, and entrepreneurs interested in ethically incorporating AI, cultural intelligence, and emotional intelligence into their communication workflows.
Plan de estudios
Módulo 1: The Role of AI in Cross-Cultural and Emotionally Intelligent Communication
Módulo 2: Culturally Adaptive AI Communication and Ethical Boundaries
Módulo 3: Data Privacy, Cultural Sensitivity, and Emotional Intelligence in AI Communication
Módulo 4: Building Ethical, Culturally Aware AI Frameworks for Sustainable Communication
Requisito para aprobar el programa.
Contar con un 75% de presentismo a las clases.
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